The Instant Ezine System

Frequently Asked Questions


QUESTION: So what do I need in order for the Instant Ezine System to run?


ANSWER:
1. Ideally - an email list! Whilst there is no reason why you cannot subscribe to the Instant Ezine system before you have a list, you can certainly make the most of it more quickly if you already have a list - in ANY niche!
2 . An third-party autoresponder account. We recommend Aweber but our system can also run on GetResponse. See this question where we explain why the Instant Ezine system currently runs with these two autoresponder companies.
3. Your FTP access details to your server.
4. Less than 5 minutes of your time per niche you want an ezine for.
5. That's it!

 

QUESTION: So how does the Instant Ezine System work exactly?

ANSWER: It is very simple, really...
1. In our system, you select which of the available niches you want an ezine for, and input some personalization details and the FTP details for your server.
2. We then provide you with an RSS feed url, and a template if required by the relevant autoresponder.
3. In your autoresponder account, you select your autoresponder, and then paste both the url and the template into the relevant boxes...and that's it!
4. Every week, your autoresponder will automatically email your mailing list with a 'teaser' ezine with a link to the web page of that week's ezine issue.
From now on your unique, personalized niche ezine will be automatically created every week for as long as you are subscribed to the Instant Ezine system!

 

QUESTION: Can I see some sample ezine issues?

ANSWER: Of course! Just click here to look at the sample ezine issues that show how unique each ezine issue really is!

 

QUESTION: Why can I only (currently) use your web page template for my ezine?

ANSWER:
The template style and color is the result of a huge amount of testing and is optimized for clicks and sales. UPDATE: In the V2 upgrade, you will be able to have more control over the color and design of your ezine web page template to add further uniqueness and personalization.

However, the main purpose of the Instant Ezine system is to make money from your relationship with your niche list, taking as little time as possible to do so – and this is why we try to make the initial set-up as simple as possible without needing to know anything technical whatsoever.

 

QUESTION: How will I get a return on investment for my subscription?

ANSWER:
Good question! Of course, our aim, like yours, is to make money from every ezine we send out. This is why we have included Google Adsense, Amazon, and ClickBank ebooks as part of the ezine – designed in such a way to lead your visitors to click, but not to scream ‘sell, sell, sell’ like many ezines do!

Also, we firmly believe that having an ezine is an essential business element online – exactly like paying for a domain name, hosting, an autoresponder, or a shopping cart account. Unlike our Instant Ezine system, you never get any direct return on investment from these services, yet pay for them because you need to in order to run a business online!

Please don’t underestimate the power of consistent non-salesly relationship building via an ezine. So very few people do this well, purely because of the time involved in creating a decent ezine every single week. Remember, by actively contacting your subscribers in this way, you are building an ASSET.

In our tests, we discovered that it takes around an hour to investigate, write, upload, and broadcast EVERY issue of a similar ezine to the one we create for you. This may not seem like much, but if you want to make money online, you need to be working ON your business, and not IN it! What this means is that, if you spend four hours a month on just a single ezine – it is costing you the equivalent of $100 every month if you want to earn $50k a year! (To earn $50k a year, you will have to earn $25 an hour for 40 hours a week for 50 weeks a year).

Also, try getting a reliable writer who will consistently create an ezine purposely designed to monetize (as we do using our tested ‘Cult of Celebrity’ process). Even if you could find one – they would certainly cost more than $97 a month to create four issues in just ONE niche, whereas with our system you have access to lots of niches.

Also, what this system does is give you leverage. Why stop at just one niche ezine – when our system can automatically send out an ezine to ANY of the niches we provide? Try creating an ezine for just one niche you’re not interested in each week, and you’ll realize what a breakthrough this system is in terms of the ultimate passive revenue!

Also, please remember that you can do solo emails to any of your lists yourself. Because your ezine has automatically been building a ‘know, like, and trust’ relationship in the background, your subscribers will be more receptive to any other offers you may send them, too!

UPDATE: In V2...the Instant Ezine system will automatically broadcast a solo promotion once a month to your list for you based on a top-selling Clickbank ebook for your niche!

 

QUESTION: I've seen similar systems, content, or programs online before, what makes Instant Ezine so different?

ANSWER: Two words. Complete automation. Let's look at some alternatives...

There is software out there that can create ezine issues for you - but YOU have to source and input the content yourself. THEN you still have to copy and paste it each week to broadcast it manually, or set them up as an autoresponder series - which runs out when you run out of content!

There are also monthly subscription services that either give you content, or pre-written ezines for different niches each month. There are a couple of problems with this in that, firstly, everyone has the SAME ezine issue - which doesn't exactly help your credibility if a subscriber is signed up with you and someone else using the same service! Secondly, as with the software above, you STILL need to copy and paste it each week to broadcast it manually, or set them up as an autoresponder series.

All of this takes time, and has an additional cost if you outsource the content collation or the manual copying and pasting (which you would need to do as it's all so mundane and time-consuming, and you should be focusing on building your business!)

Also, don't forget that this is ONLY ezine content! You would still need to convert this content into html and put it on your server in order to monetize as effectively as you can! Plus, our ezines utilize our 'Cult of Celebrity' process which creates both readership, and that 'know, like, and trust' factor, that just content alone cannot create.

There is currently NO other ezine creation online that FULLY automates this process to broadcast an ezine weekly FOREVER unique and personalized for YOU, with just a once-only setup like the Instant Ezine system does.

 

QUESTION: Is this system just a ‘flash-in-the-pan’ that will be gone within a few months or will get my Adsense account banned?

ANSWER: DEFINITELY NOT! This NOT a page-generation system designed solely to earn Adsense income. It is a long-term relationship building system that automates the manual task of investigating, writing, and broadcasting an ezine yourself. The fact that it is automated is irrelevant.

The content is entirely written (and edited) by humans, and provides useful, relevant information to your niche subscribers. Its format is not much different from any GOOD ezine out there – which has a mixture of both content and offers to subscribers. As you will only ever be adding a single ezine page each week onto your server, there is no way you could be accused of spamming search engines by putting up lots of pages in one go!

Also, as each ezine issue is both personalized and unique, you cannot be accused of creating duplicate pages. Remember, this our in-house system that we ourselves earn money from, so if we thought that we could get banned because of releasing it – we would never have released it to the public!

 

QUESTION: How many niches will I be able to broadcast ezines to?

ANSWER: You will be able to broadcast an ezine to ANY of the niches we have available. We are regularly adding new niches as new users join the system, as well as adding more of our own. It is our intention that, within the first couple of months after launch, we will have at least 100 niches available – which should cover most of the major niches you may have subscribers in.

 

QUESTION: Can I choose which day I can broadcast my ezine?

ANSWER: At the moment, your ezine will be sent out every Friday. During our testing, we found that this was the optimum day for both Adsense clicks and sales. UPDATE: In V2, you will be able to choose which day you would like your ezine to be broadcast to fit in with your own schedule.

 

QUESTION: Will the ezine sit on your server or my server?

ANSWER: Your unique ezine will sit on YOUR server, under your url. This is possible because we use your FTP details to automatically copy it across when we create it.

 

QUESTION: Can I really just set it up once in a matter of minutes and NEVER have to do anything ever again?

ANSWER: Absolutely! We purposely set the Instant Ezine system up for ourselves so that we would NEVER need to touch it once it was set up. You can’t ask for more passive than that!

Click here to subscribe to the Instant Ezine system

QUESTION: What happens if you don’t have my niche?

ANSWER: As long as your niche isn’t too abstract (we always recommend using broad niches for ezines anyway due to better chances of monetization), we should usually have your niche available with 72 hours of you registering. We are constantly adding to the niches we have available – so it may well be that your niche is already on the system anyway.

 

QUESTION: Do readers actually click on the Adsense ads or buy ebook recommendations?

ANSWER: ABSOLUTELY! Due to tests with millions of page views and thousands of ezines, we provide you with a template for your ezine which is purposely optimized to direct the eyes of your visitors towards the ads. (Note: in no way do we entice visitors to click on Adsense ads, as this is against Google policy.) Also, you will find that the more times you send out an ezine (and therefore build the relationship using our ‘Cult of Celebrity’ process), the more chance your subscribers will want to read it – and the more chance you have of them buying an ebook recommendation from you.

As an example, here’s a screenshot from ClickBank showing three ebook sales we made as an affiliate in a the self-improvement niche just from two weeks of ezine issues. Being realistic, there will be some weeks when you don’t make any sales, but this will give you an idea of how possible it is to make affiliate commissions as well as Google Adsense income.

 

QUESTION: Will you be able have access, or be able to broadcast to, my list?

ANSWER: NEVER! It’s impossible to do this as we don’t ask for your autoresponder login information, and therefore there is no way we can access your list through them without it! All we do is create an RSS feed for you, which you set up yourself in your autoresponder account. You just do this ONCE, and every time we update this RSS feed in the future (ie weekly), your autoresponder will notice, and broadcast to your list automatically for you!

 

QUESTION: How unique is each niche ezine issue really?

ANSWER:
Well, as we’re not mathematicians we went out to Yahoo! Answers to get a definitive answer on the chances of your ezine being exactly the same as anyone else who broadcasts to the same niche in the same week. The odds? Well...so far the jury is out on the exact odds, purely because of the complexity of the different elements of content! So far, the absolute most conservative estimate is 252,000 to 1 (the highest has been 2.46 million to 1!) - so we'll quote that. Put it this way - you won't EVER have a duplicate ezine issue to ANYONE ELSE! Click here to see how completely different the content is for each issue.

 

QUESTION: If it’s your own in-house system, why are you selling access to it?

ANSWER: There are two reasons for us doing so. Firstly, unlike nearly all systems that you see these days, we actually USE it ourselves, as it is a core part of our business. However, we believe that by selling access, we won’t be compromising our own ability to make money in the niches we personally currently have ezines for. This is why our system was designed to create unique ezines from the outset. This is a core part of our business, and if we thought for a moment that we would lose out by releasing it we wouldn’t do so.

Secondly, as the system is infinitely scalable, there is no reason why we can’t sell access to it others, so that we can ALL make money from it. This way, we earn an additional income, which allows us to fund future upgrades, and YOU have the ability to open up a brand-new income stream in a number of niches. It’s a win-win for us both.

 

QUESTION: How is it possible that you don’t use machine generated content like RSS feeds, scraped results, or news items?

ANSWER: Well, ANY ezine that you send out that has this sort of crap on it will reduce your credibility. Not only have we tested this ourselves, but you yourself know that if YOU received a weekly ezine full of machine-generated crap you would unsubscribe pretty quickly. Filling an ezine with automated content is not only lazy, but by doing so, you miss the opportunity to build a solid relationship with subscribers – who then become repeat ‘clickers’ of your Adsense ads, or buyers of your affiliate recommendations because they actually WANT to read each ezine issue!

So...we employ a team of people, both in-house and outsourced to create the content for each ezine. Every single element of content is checked for accuracy, spelling, and proper English by a natural English speaking person. As we use this system ourselves, we want to make sure that it comes across as if it was written by someone who is just investigating and writing about the particular niche.

 

QUESTION: How is it possible that having an ezine may help SEO and Google relevancy scores?

ANSWER: There are a number of answers for this. Firstly, if you are running Adwords, then Google wants to see a ‘real’ site, not just an opt-in page. By adding an ezine page to your site every week, you are growing your website, just like any ‘real’ site would grow.

Also, increasingly, the search engines seem to be placing more importance on websites that are regularly viewed by visitors – so directing subscribers to your site is definitely a good thing. So, as your ezine helps grow your site and helps it receive regular visitors, then it will only help in terms of being ‘relevant’ to your niche. Of course, on its own, this won’t be enough to rank for a particular niche, but if you got some links to your site, then it certainly will add to its credibility, both in the eyes of the search engines, and humans.

 

QUESTION: Why do I need an Aweber or GetResponse account?

ANSWER: We use Aweber and GetResponse as they only currently offer the functionality to automatically broadcast an RSS feed which enables us to fully automate the Instant Ezine system. Of course, if your autoresponder offers this functionality, just let us know and we'll be glad to add it to our system. We personally prefer Aweber as it is, in our opinion, THE top autoresponder company for deliverability.

The better chance our email has of getting to a subscriber – the more chance of making money we have. This is why we feel that a $19.95 monthly investment in an Aweber account (less if you sign up for longer in advance) should be a standard expense of ANY online business.

 

QUESTION: Will I need to edit my ezine to make it more personal?

ANSWER: No. We automatically personalize every ezine we create on your behalf. Not only do we have your pen name and ezine title, we also have other personalized elements WITHIN the ezine itself. This is part of our ‘Cult of Celebrity’ process that helps build a ‘know, like, and trust’ relationship with your subscribers.

 

QUESTION: If I cancel my subscription will my ezine pages be deleted?

ANSWER: No. Unlike some other services, we believe that you should continue to reap the results of previous monthly investments into the system, even if you cancel your subscription. Once created on your server, the web pages we create for you are YOURS, forever.

 

QUESTION: How can I add content/change my ezine content?

ANSWER: Well, we highly recommend that you leave your ezine as it is, as we have specifically optimized both its format and style of content thanks to our testing over the last two years, as well as making the most of our ‘Cult of Celebrity’ process.

However, as it is actually sitting on YOUR server, there is no reason why you couldn’t go in every week and change the page – although we suggest that perhaps your time is better spent working on getting more subscribers to make the most of the fact we are doing the hard work for you!

Click here to subscribe to the Instant Ezine system